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Reese's Rewind
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Remember this guy? The "Reese's Puffs Rap" had a hold on culture in the 2000s. Now that Y2K is making a comeback, it's about time Reese's had a major comeback as well. Introducing "Reese's Rewind."

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To kick off the campaign we'll remix original song with help from Doechii. ​

Rewind Concert of the Summer

The only collab better than that is peanut butter and chocolate is this y2k collab for the most iconic concert line up.

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What is more y2k than Juicy Couture?
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Our exclusive PR boxes

will be sent out to influencers who are bring back that y2k look. These boxes will contain the perfect lounge set for indulging Reese's cups into your mouth while listening to recession pop.

Socials

Tiktok and reels
Pinterest

Appearing on Pinterest, especically when searching for specific Y2K inspo: low rise denim, skinny scarf, flip flops, frosted tips, and all other 2000's specific fashion monstrosities.

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Art Director: Ariela Hernandez

Copywriter: Adelyne Ward

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